PJ Masks Partners with Give Kids the World


PJ Masks Partners with Give Kids the World

PJ Masks Partners with Give Kids the World – Hasbro’s immensely popular children’s brand, PJ MASKS, and the nonprofit Give Kids The World Village have partnered to give two Give Kids The World alumni a once-in-a-lifetime experience fit for real life superheroes.

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This summer, the PJ MASKS and Give Kids The World selected two very special kids to write and cameo in their very own episodes of PJ Masks: In Real Life: Kid Heroes edition. The successful YouTube series features kids acting out their favorite heroic show-inspired adventures with over 300 million lifetime views since its launch in October 2020.  In addition, Hasbro will donate $10,000 to support Give Kids The World’s mission to deliver happiness and hope to critically ill children and their families during life-changing wish vacations. Additional fundraising will also be conducted to support the organization via https://give.gktw.org/pjmasks.

On September 20, little heroes Kellan Hoang and Madison Hendrickson will join Give Kids The World wish families and alumni families for a special day of PJ MASKS activities, including a screening of Kellan’s and Madison’s PJ MASKS IRL episodes. Give Kids The World Village is an 89-acre, whimsical nonprofit resort in Central Florida that provides critically ill children and their families from around the world with magical week-long wish vacations at no cost. From life’s simple pleasures to the stuff that dreams are made of, every wish family is treated to an all-inclusive, customized experience in a storybook resort imagined from the pages of a fairytale.

A resident of Roseville, CA, Kellan was diagnosed with very high risk acute lymphocytic leukemia in April 2019 at age four and bravely won his battle against the rare blood cancer two years later. Madison, from Portland, OR, has hypotonic cerebral palsy and makes a daily commitment to joy while being one of only six people in the world with her rare genetics — and the only one who is symptomatic. Building on the mission of Give Kids The World, PJ MASKS is proud to celebrate Kellan’s and Madison’s stories with an event at the Village featuring:

  • A special screening of Madison’s and Kellan’s episodes in The Hoppening Place
  • Ice Cream for Breakfast PJ (Masks) Party in the Gingerbread House with an appearance by Koda the Fluff
  • Giveaways of the newest PJ Masks: Animal Power toys to all event attendees
  • Meet and greet with Catboy, Owlette and Gekko as well as Give Kids The World’s whimsical six-foot rabbit, Mayor Clayton
  • Chance to meet baby alligators and other reptiles provided by Gatorland

“We are excited to support real life little heroes and our friends at Give Kids The World. Together, we aim to empower families everywhere with the tremendous power of hope. Like the PJ MASKS Madison and Kellan are strong and courageous, even through difficult times. We loved seeing their imaginations come to life as they crafted and acted out adventures in episodes of PJ Masks: In Real Lifesaid eOne/Hasbro Entertainment Brand Marketing Senior Vice President Jessica Murphy.

Audiences have fallen in love with PJ MASKS’ three kid heroes: Catboy, Owlette and Gekko. Each night they team up, donning their masks and pajamas to become a hero team and help young kids learn the power of compassion, develop autonomy and discover their own special powers through teamwork. As Kellan and Madison have shown, they are kid superheroes in real life and their stories inspire other children and families as they navigate their own journeys with critical illnesses.

Hasbro has supported Give Kids The World for more than 15 years, helping to create some of the cornerstone experiences of the Village, including Matthew’s Boundless Playground, a MY LITTLE PONY-themed spa and a toy or game for every child at the weekly Winter Wonderland celebration.

“We are delighted to work with our wonderful partners at Hasbro and PJ MASKS to showcase the stories and talents of our own little superheroes,” said Give Kids The World President and CEO Pamela Landwirth. “Children with critical illnesses face unimaginable challenges every day, and we appreciate the opportunity to create awareness for the courage of wish families and the tremendous power of hope.”

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